Leeds Stonegate loyalty card

The deputy manager at Hyde Park pub where I work has been asked to design a loyalty card for Stonegate pubs in Leeds. She has come up with a name and a concept, but asked me to help with the design.

The name that she has come up with is 'Privileged' and the concept is to have the logo sitting in front a backdrop of the Leeds skyline or silhouettes of buildings. The colour scheme is black and white with one spot colour.

I was given a mock up of the idea (mocked up by Kerry Waud)

I am going to work on the logo and the colour scheme, see what they think and then go from there.

India Rose Bird branding

Today I met with India to discuss the kind of thing that she wants in terms of her branding.

The initial main things that I am going to produce are, her logo, business cards, publications to be distributed at the end of year shows, packaging for mail outs and compliments slips. I have also considered possible stationary, such as invoices and letterheads.

I have decided that I will leave her web presence up to her, as all she really wants is a blog, and as I am a print based designer it would be more appropriate to stick to the original range that I have proposed.

I began by going through some existing businesses cards to get a feel of what India likes and what she wants from her branding.

PICS OF BUSINESS CARDS

She said that she wants her whole name, India Rose Bird in her logo, which is pretty long so might propose a problem, but she said that she wouldn't mind shortening it down to initials which is worth considering.

She also sent me some contextual references to the kind of thing she likes.

Stacey Rozich is an illustrator that India brought to my attention. Her work is inspired and influenced by ancestral folk lore and elements of modernity and surrealism, which is rather similar to the work India produces. India particularly likes her logo, but there are elements from her branding that I think that I can bring over to this project, such as the use of small geometric shapes, and simple splashes of colour over a mainly white dominated design.

http://staceyrozich.com/

Abby Seymour is a printmaker, illustrator and jewellery maker. India particularly likes her use of materials ans swing tags she uses. I love how she packages her prints, and even down to how she photographes her work. Keeping to the earthy colour palette and splashes of colour would really suit Indias work. I love the embossing into leather, although this would be too expensive and high end for Indias branding. The mail out tubes are very appropriate though, especially the idea of incorporating the illustrations into the packaging design. 

 

http://abbyseymour.com/

Questions

In preparation for our individual tutorials next week, Fred has emailed us some questions to consider in relation to our written briefs for FMP and position statement.  

Is the position statement clear and coherent?

Is there a clear rationale that clarifies what you are doing and why?

Are there clear themes/subjects identified that will allow for the development of significant content, research and source material?

Have specific design disciplines been identified and are they appropriate to your aims and ambitions?

Have appropriate research activities been identified that will provide an informed body of appropriate source material?

Have appropriate contextual references been proposed and are they relevant to the overall design practice?

Do the proposed brief provide an opportunity to explore the above concerns?

Do the proposed briefs provide an opportunity to develop a significant body of work appropriate to level 6?

Revised Briefs and Rationale

REVISED POSITION STATEMENT AND RATIONALE

During my final major project, I am going to focus on designing for sustainable print. I am going to explore the relation between traditional and commercial printing processes, and attempt to define my role as a sustainable designer by exploring the different levels and definitions of sustainability in relation to print.

I intend to focus on fewer, more substantial briefs and push them to their limits by creating and proposing an extensive range. My work will be heavily image and illustration based as this is where my strengths lie. However I am also going to apply these skills across branding and publication design projects to diversify the work within my final major project and portfolio. 

FMP group tutorial

Today I had a group tutorial with Fred to discuss my briefs and rationale so far. 

The first feedback I got was for the Competition brief 'Greetings'. Fred said that it is not a small brief for me and that I should go beyond what the brief asks of me, creating a wide range of products, including gift wrap and different editions. This brief will be a good opportunity for me to communicate my understanding of the context of print on a commercial level. Then the delivery and distribution of course needs to be considered, opening more opportunities to create a larger range. The first thing I need to do is establish my audience, which in turn will help establish what my subject matter is going to be. 

After this tutorial I feel I have more direction with my Final Major Project, my focus being on the relation between traditional and commercial. How will I continue to explore print and traditional processes, while finding a place for them commercially. Also what is commercially viable, in terms of time and practicality, and what would I charge for this at a professional level? This is a great direction for me, as it helps me to explore an answer to the question, where in the industry will I find my specialist practice when I graduate?

I need to kick start my FMP by looking at hi spec print companies such as Tigerprint and Hallmark, particularly for the 'Greetings' brief. 

Contextually I need to consider what I mean by sustainability in relation to my own practice, and commercial and traditional print. I need to explore different print processes and how they are carried out at a professional level. I need to research design and print studios and start talking to them to establish a more solid definition of my own practice, and what I mean when I say I strive to produce sustainable print based design. 

Initial Briefs

Scans.

Issuu.