I have been looking at various illustrative type to influence my design for the Leeds Stonegate loyalty card. I am going for a handwritten approach, quite sophisticated looking with joined and pehaps italicised lettering.
Deanne Cheuk. I like this take on type, disregarding the busy pattern surrounding it, the lettering itself is really beautiful. Even though entirely uppercase is used, it is still easy to read and elegant looking. This style would work well with the word privilege. Considering the design I am producing only requires one word, I don't think that the use of capital letters will effect the readability.
http://redriotclothing.wordpress.com/2012/01/12/deanne-cheuk/
Seb Lester is a favourite of mine. Although his finished, more complex type is absolutely stunning, I adore his sketches and initial lettering. This style is perhaps a bit too elaborate for my brief, but their are definitely elements that I can incorporate into my design.
Si Scott is another obvious pro at illustrative type, but again I think this style may be too elaborate for the design of the loyalty card. However I do like the idea of taking a simple, block typeface and the adding the elegant detail after, something definitely worth considering for my own design.
Kate Forrester's work is less elaborate than other designers that I have looked at, which is more appropriate to the brief I am working on. I love her logos, which are simple with added details to give them a more elegant look.
I love the lettering on the packaging for these wine bottles. They are WETZER wines, handcrafted wine from Hungary, lettering designed by László Mihály Naske.
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